How to improve EBITDA: increase price or work on your sales process and capabilities ?

Let's pretend you want to improve your EBITDA. And that you want to work on your sales organisations - as there are multiple levers you could focus on of course -. From a sales standpoint, what are your options?

1- Increase the pricing of your product or service

2- Work on your sales process and making sure the sales team stick to the process

Think about these two options for a minutes and send me an email with your choice. Then look at the video below. It might surprise you...

(Video in English, subtitles in FR).